THE ALTERNATIVE: BOCCA DI MAGRA Bocca di Magra is well known among sailors. Over the years, this traditional fishing village has evolved into a renowned tourist resort that has attracted great writers like Montale, Pasolini, Einaudi and Vittorini since the Second World War. It boasts several docks for pleasure boating and boat charter services. “Property prices range from 1,500 to 2,500 per square metre for apartments, and 3,800 to 4,200 for detached houses”, Ricci explains, “while in Sarzana, in the Magra Valley, apartments cost from 1,200 to 1,900 per square metre, and houses up to 3,000 per square metre”. The coastline is spectacular and extends from the beaches of Marinella di Sarzana to the rocks and cliffs of Tellaro. “This last stretch that passes through Fischerino is the most popular and sought-after destination on the Gulf of Poets, and the market has been very strong for the last two years,” explains Gianmarco Bozzia, owner of La Tua Casa al Mare, “but the detached housing stock is now depleted”. In contrast, detached houses with garden and views of the Magra river or of the sea if in a hilly location can still be found in the Magra Valley, not to mention apartments just a stone’s throw from the sea in Bocca di Magra. Renovated properties are the most popular. The Magra Valley is increasingly sought-after not only for the beauty and uniqueness of its places, but also for the plethora of amenities and companies offering job opportunities. “The most popular properties are units close to the sea with one or two bedrooms and a little outside space from which to enjoy views of the sea or the river”, explains Bianca Migliorini, owner of Migliorini estate agents. She adds that “the most sought-after locations are those closest to the sea like Montemarcello, Bocca di Magra and Punta Bianca, but also Sarzana, a medieval town that attracts an interesting clientele in the summer. Properties in good condition or that only require minor cosmetic changes can be purchased for 150,000- 180,000”. But according to Gianmarco Bozzia, house prices in Fiumaretta and Bocca di Magra “can range from 600,000 to 3 million depending on their location”.
PORTO VENERE FOR THE WELL-TO-DO Cheyenne Raviolo, owner of Prestige estate agents of La Spezia (www. prestigeimmobili.it), and Christian Ostet from Ar92, a company that specialises in the international promotion of tourist properties in Liguria, believe that the Gulf of Poets has great potential and should step out of the shadow of the Cinque Terre and the nearby area of Versilia. For example, little Porto Venere (UNESCO World Heritage Site), which is accessed by a single road that descends through the town and forms a ring, “has, since 2020, been overwhelmed by hundreds of Italians from Lombardy fleeing the cities due to the pandemic,” explains Raviolo, “whereas before they used to go to the Riviera di Ponente. I have sold ten properties to Italians from Brescia, Bergamo and Milan since last September alone”. Why so much interest? “There’s no train”, she replies. “You can only get there by car, which means the influx of tourists is more under control, plus the fact that the pearl of the Gulf of Poets is becoming more and more exclusive. Within two years, we will have three 5 star hotels: The Grand Hotel Porto Venere, which is already open; the Royal, purchased by the Paletti family from Milan, which already owns the Grand Hotel Porto Venere, and the San Pietro Hotel owned by Denegri from Turin (billionaire entrepreneur, owner of DiaSorin company)”. It is no coincidence that Serie A footballers and other celebrities have already invested here, buying in the lanes and alleyways of the village or penthouses outside of the old town. “Now, even medium-sized 100-120-square metre apartments are being sold that before would not even have made it to the market,” claims Raviolo. “Properties have recently been sold for 10,000 per square metre,” she concludes. An example? A 120-square metre penthouse in the village was sold in the last couple of months for 950,000 (to which 2,000 per square metre must be added for renovation), while a renovated historic apartment with no garage but with two windows boasting sea views recently sold for 600,000. For those who love comfort and their own parking space, 1,250,000 would secure a 130-square metre renovated apartment with terraces overlooking the sea”.
Published on Ville&Casali May 2022