According toMara Giacomini of the Vittorio Veneto based estate agents of the same name, “overseas buyers are primarily from Germany, England, Romania, Spain, France and America”. Edward Mazzer, owner of Edelweiss Re, tells us that “English- and German-speaking buyers are interested in country cottages and farmhouses boasting panoramic views requiring minimal work”. He adds that: “The majority of people looking to buy a property in the Prosecco hills are Italians and/or young people who have moved abroad or to other regions of Italy and who are now ready to come home. Most are searching for properties to be converted into holiday farms or B&Bs, with nature and the surrounding landscape the main attraction”. According to the expert, the most sought-after property is still the “cottage/farmhouse, even more so if it comes with a vineyard, in the breathtaking Prosecco hills, for both Italian and international clients, although overseas buyers prefer properties in move-in condition”. However, getting an overview of prices is difficult because many factors come into play in this region, including: “The preferred municipality, hilly or suburban, historic old towns, the condition of the property and whether it comes with land or a DOCG vineyard. Given the value of such vineyards” concludes Mazzer, “prices can peak at €500,000 per hectare in some areas”. Danijela Mladenovic, owner of the Il Castello estate agents of Bigolino di Valdobbiadene, even tells us that “one hectare in Cartizze today goes for $2.6 million, compared to €1.4 million in 2019, while the Valdobbiadene Prosecco Superiore DOCG is now worth in excess of €1.7 million”. It is no coincidence that the well-known television journalist Bruno Vespa entered into a commercial agreement with Giancarlo Moretti Polegato's Villa Sandi in May 2021 to produce a Valdobbiadene Prosecco Superiore DOCG brut called DOM, as well as a Prosecco DOC rosé, on one hectare of land, a variety that has always been supported by the President of the Venetian company. Since then, Villa Sandi has been responsible for the entire Vespa wine supply chain, from the vineyard to bottling. “There are many entrepreneurs from Veneto looking for vineyards to produce Prosecco”, the local agent continues, “but the buy-to-let market is also gaining ground, with an 80-square metre, two-bedroom newbuild apartment in the centre of Valdobbiadene going for €120,000 to €140,000. People are buying to let because rent has skyrocketed around here”. But there is more. “Cottages nestled among the vineyards or in historic villages, or nineteenth-century properties ripe for renovation and conversion into a B&B, are highly sought-after”, and demand has also been growing recently among Treviso residents themselves.
Published on Ville&Casali January 2023
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