Puccini and the Carnival sustain Viareggio

The second-home market is increasingly buoyant in the town of Versilia, which is full of life all year round. How much does a “viareggina” cost?
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According toAlessandro Meciani, Councillor for Tourism and Productive Activities, you only need two reasons to buy a second home in Viareggio: the Puccini Festival in Torre del Lago, held every year between July and August, which attracts visitors from all over the world, and the February Carnival, now celebrating its 150th anniversary. Meciani adds that: “There is always something going on and fun to do in our 60,000-strong town, even in winter.” And it is currently being redeveloped. In Versilia it is possible to buy a piece of history, even though getting hold of a viareggina is no easy task. “A viareggina is a traditional twentieth-century property, the main part of which was inhabited during the winter but rented out during the summer, with its owners moving to the outbuilding”, explain Giovanni Larini and Francesca Trupia, owners of the agency LT Immobili & Design. A tradition that continued until the 1950s. Various aspects of modernism have been incorporated and reworked in the buildings of Viareggio: from the historical styles of the nineteenth century to the floral experimentation of Art Nouveau and the Secession movement, and from the eclecticism of the 1920s to Art Deco. Today, they are highly sought-after on the tourist property market thanks to the historical charm they exude. Most are in Art Nouveau style, spread over one or two floors, ground floor and first floor, with inner courtyard, “passetto” and “small house” at the back of the property, where the owners lived when they rented the main house to holiday-makers. “Viareggine often have Venetian floors, marble stairs, wrought iron railings and solid wood handrails, high ceilings and even frescoes”, explains Francesca Trupia, who is an interior designer. “The wider the façades, the larger the surface area of the house”, the designer adds. The most popular size of property ranges from 100 to 120 square metres, with interest particularly high among Italians from Lombardy, Milan and, to a lesser extent, Florence. Very few of these properties come with a garage, and those that do are particularly sought-after. “A viareggina in good condition typically costs around €5,000 per square metre. A modest renovation is actually rather expensive”, Larini and Trupia conclude. 

The most popular locations of all are the seafront and theMarco Polo – Don Bosco districts. “They continue to be the most sought-after type of property in Versilia, primarily because of their unique and beautiful architectural style”, confirms Marina Yakovleva Rizzotto, Sole Director of Palazzo Estate. Because Viareggio is vibrant and busy all year round, it is a very popular destination, as Alessandro Lombardi, Vice President of the Tuscan Italian Federation of Professional Estate Agents (FIAIP), explains: “Buyers are typically families from northern Italy and Tuscany, particularly from Florence, Lucca and Prato. More and more are buying second homes to take advantage of the milder climate in the winter months and reap the rewards of smart working”. A newbuild would be ideal, “but there aren’t many around, so we focus on renovated properties to avoid having to do work that would generate further costs, which are currently high. In addition, it is not easy to get work done quickly as companies are all very busy fulfilling contracts linked to various bonuses”. According to the expert from FIAIP, “prices are stable but slightly on the rise for the most popular properties (those with a garden or terrace), although some types are becoming increasingly hard to find. The short-term rental market is also extremely buoyant, given that renting has literally exploded over the last few years.” 

Published on Ville&Casali April 2023

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