The Charm of Historic Tuscan Farmhouses
Recent archaeological discoveries have sparked renewed interest in the property market—especially in Tuscany’s countryside, where Tuscan farmhouses and small village homes are once again in demand.
In 2024, the Italian real estate sector showed signs of solid recovery. The market was more dynamic than the previous year, which had been negatively affected by global geopolitical tensions and rising bank interest rates.
The thermal baths of San Casciano dei Bagni, the beauty of the surrounding historical towns, olive groves, vineyards, and iconic landscapes, continue to attract buyers—especially those looking to escape urban life. This corner of Tuscany, long cherished by politicians, intellectuals, actors, and directors, is now gaining popularity among international buyers looking for a prestigious Tuscan farmhouse as a second home or investment.
The conflict in Israel and Gaza has led to a surge in Israeli clients, as Italy is still considered a safe country. However, most foreign buyers come from the United States, Germany, the Netherlands, the United Kingdom, and Belgium. The most sought-after properties are villas and fully restored Tuscan farmhouses, often sold fully furnished.
The recent archaeological findings in San Casciano have also driven interest in smaller village homes, especially among those anticipating the area's growing cultural tourism. For many, purchasing a Tuscan farmhouse is not only a lifestyle choice but a strategic investment.
A key player in the region is Great Estate, an international real estate network founded over 25 years ago by Stefano Petri, whose headquarters are located in Palazzone. “Our strategy combines local expertise with a global vision—we celebrate and protect the authenticity of the territory while making it desirable and accessible to international buyers,” explains Petri to Ville&Casali. In 2024, the group’s revenue increased by 47% over the previous year, thanks to an approach that connects the timeless charm of Tuscany with the aspirations of those who dream of owning a Tuscan farmhouse.
“Our company has always been forward-thinking,” Petri adds, “and our in-house tech team ensures we remain at the forefront of innovation, including artificial intelligence.”
Foreign clients typically seek homes with 4 to 5 bedrooms, a well-maintained garden, swimming pool, scenic views, and a balance between privacy and proximity to charming historic centers with quality shops and restaurants, say Roberto Biggera and Giacomo Buonavita, directors at Great Estate.
Restorations completed within the last 5 to 10 years are the most in demand—especially those combining traditional architecture with modern solutions. Large, modern kitchens, advanced home technology, and energy-saving systems are increasingly important for buyers of Tuscan farmhouses.
According to their market data, top-tier, fully restored properties in the countryside—with views, pools, and gardens—can reach up to €4,500 per square meter. Older yet livable farmhouses are priced at around €3,000–€3,200/sqm. However, demand outpaces supply. Due to strict landscape protection laws, new builds are not allowed, and once owners renovate a Tuscan farmhouse, they often keep it for years—further limiting the inventory.
To meet evolving client needs, Great Estate is expanding its service ecosystem. “We launched Great Stays, a vacation rental division managed by Hariet Nihjus,” says Petri. “It lets international owners rent out their property when unused, ensuring excellent returns and zero maintenance costs.”
Another initiative, Great Synergy, builds partnerships with local construction firms, artisans, interior designers, and architects. Among them is Studio Giulianelli. “We specialize in farmhouse restorations that enhance the territory’s historical character,” says architect Paola Del Secco. “Buyers often have a clear idea of both the aesthetic and purpose of their future Tuscan farmhouse. We focus on natural materials like stone, terracotta, and wood—elements that age beautifully with the home. Earthy tones—like clay, blush, and coffee—are increasingly popular.”
Carratelli Holding also plays a key role in the high-end market. “San Casciano’s thermal baths have boosted property values,” says president Gabriele Carratelli. “Clients seek restored country homes between 200 and 300 sqm, with panoramic views, not too remote. Average prices range from €1.4 to €2.5 million, but some homes reach €4 million. We also provide architectural and planning assistance through our in-house team.”
Demand is high, supply is limited—but when the right Tuscan farmhouse hits the market, it sells fast. Northern European buyers especially appreciate the region’s cultural offerings, such as the summer festival “La Terrazza. Incontri a San Casciano dei Bagni.”
Elena Sani, head of the Siena office for Engel & Völkers, confirms the trend: “There’s renewed passion for the land and a desire to produce olive oil. Many buyers are looking for Tuscan farmhouses with a few hectares of land to start small agricultural ventures and benefit from tax incentives.”
The revival of village life is also evident. “We’ve sold many apartments in Cetona with small courtyards and terraces,” says Giovanna Bologna of Around Tuscany. “And there’s a noticeable uptick in demand for homes within the historic center of San Casciano dei Bagni, thanks to the archaeological buzz.”